Maryland and Virginia Real Estate and Homes Blog

News and current information about the MD and VA real estate market.

Archive for the 'OPINION' Category

May 12th, 2009 by admin

                               *  *  *  *  HARD CORE REAL ESTATE TALK  *  *  *  *

AVOIDING CONTRACT FAILURES is important for home buyers.  If you have a contract of sale on a home in Maryland or Northern Virginia, make sure that the financing is in place and that your loan officer is doing their job. 

DON’T LOSE YOUR DREAM HOME because of poor financing letters.

We regularly read about contracts that “fall apart” because the buyer cannot get financing.  Homefinders agents will make sure that you, our home buyer, are aware of the critical dates in your contract. 

Make sure that your loan officer understands that they need to get the mortgage financing process completed sooner rather than later.

Experienced buyer’s agents in MD and VA know that a missed deadline in the contract can cause a home buyer to lose a home. 

Use a Financial Statement!   Agents need to learn to read the numbers!!

Homefinders.com agents know how to read a financial statement.  We will alert you early on if there are matters in your financial profile that need to be addressed BEFORE you submit a contract offer.

We use a simple Financial Statement.  We use a simple calculator.  We look at our buyers assets and liabilities and “qualify” our buyers or buyers who write contracts on our listings. 

We do not rely on loan officers to qualify.  Qualifying a prospective home buyer  isn’t rocket science.  This is a simple calculation.  We’re not qualifying buyers for credit and we rely on trusted loan officers to do that.  We use qualifying ratios to determine price range.  However, the agent needs to do two calculations.  One for the ratio of mortgage payment/income and one for all debt/income. 

FRONT RATIO/BACK RATIO.  We use ratios of 30% for an estimated PITI/gross monthly income and All Debt/monthly gross income.   30% of your income is an average for home buyers to spend on housing.  Many buyers prefer to pay less.  Some are willing to spend more. 

30/40%.  The concept was learned in real estate school.  It is further perfected in our CE classes for Real estate finance.  It’s important and separates the agents who consistantly have successful closings from the agents who simply write a lot of contracts. 

Step 1.  Provide the buyer with a Financial Statement Form.

Step 2.  Run a qualifying loan amount based on 30% of Gross Monthly Income.

Step 3.  Add the down payment, if any, for the estimated price range.

Step 4.  Run a qualifying 40% of gross monthly income for all debt.

HOMEFINDERS.COM agents and brokers know how to qualify and back it up with help from qualified loan officers, if there are any questions about credit. 

When writing an offer, the first document is the Financial Statement handed to the buyer to complete while the agent runs an Estimated Closing Cost.  Those two documents alone will determine whether or not the offer should even be made.  The Financial Statement is going to give the agent information to qualify a buyer and the Estimated Buyer’s Closing Costs is going to put in writing the cost to close.  Often buyers are surprised by these numbers.  Sure, if the buyer’s have made loan application they should have received a Good Faith Estimate from the loan officer.  Yet, every week we read of buyers who are “disqualified” at the last minute. 

This is just good business practice.  The cost of a failed contract is enourmous to the buyer and seller, not to mention the agents and brokers.  Failed contracts are almost completely avoidable. 

Category: About Homefinders.com, First Time Home Buyers, MD & VA Foreclosures, Military Home Buyers Maryland, Mortgage Mess, OPINION, VA Loans | No Comments »

Maryland and Virginia Real Estate Talk March 2009

March 29th, 2009 by admin

Plugging In… - 03/28/09 06:09 AM
FREEZERS AND REFRIGERATORS IN THE GARAGE?
Freezers and refrigerators in garages are fine when the outlets and wiring are adequate.  Home owners need to be mindful of the electrical capacity in their home and in the garage.  GFCIs are not always present in garages in older homes. 
Often the electrical service … (7 comments)
LEESBURG LUXURY HOME COMMUNITY, CONVENIENT WITH OPEN SPACES AND TREE PRESERVATION - 03/27/09 02:19 PM
MAJOR BUILDERS KNOW THAT PRESERVING TREES WHEN DEVELOPING A SITE PLAN WILL HELP SELL HOMES.
BUILDING ON PASTURE LAND.  Builders or developers often have little opportunity to preserve trees in a new home community.  Often the land being developed is former farm land was cleared 100 years ago and has been … (14 comments)
LOCALISM WORKS FOR FRIENDS AND NEIGHBORS. - 03/26/09 01:46 PM
IF ANY ACTIVE RAIN MEMBERS DOUBT THE EFFECTIVENESS and REACH OF LOCALISM and the SERVICE TO THE COMMUNITY, . . . . .
I just received a telephone call from a lovely gentleman thanking me for my post about the Loudoun County Waste Management center in Leesburg.
 
We chatted for a few … (26 comments)
NORTHERN VIRGINIA FORECLOSED BANK OWNED PROPERTIES ARE STILL A GOOD BUY. - 03/26/09 01:00 PM
BANK OWNED PROPERTIES IN NORTHERN VIRGINIA are priced at market value.  Many home buyers believe that the price on a foreclosure has something to do with “what the bank has in it”.  Not so.  Bank owned properties are priced based on either an appraisal by a licensed appraiser or by a … (4 comments)
OPEN MY OWN REAL ESTATE COMPANY? HAVE YOU LOST YOUR MIND??? HOW??? - 03/26/09 10:28 AM
WHAT IS THE RIGHT TIME FOR A REAL ESTATE PRACTITIONER TO BECOME THEIR OWN BROKER? 
Inspired by Jesse & Kathy Clifton’s announcement about officially opening their own real estate company, reading the account of making that giant step, full of adventure, anticipation and sheer terror, it makes me wonder why more … (111 comments)
“DON’T FEED THE AGENTS” or THEY DIDN’T TEACH ME THIS IS REAL ESTATE SCHOOL! - 03/25/09 08:09 AM
There has been a spirited conversation on a post by Midori Miller, Brokers Nurture Your Agents-Train Them!
Midori wrote:  ”I am not implying in any way that a broker should feed their agents…but teach their agents how to generate their own leads.”
I believe that “it depends” on what type of … (21 comments)
EUREKA! I JUST FIGURED IT OUT! BANKS THINK THEY’RE SELLING RETAIL RATHER THAN RESALE. - 03/24/09 07:16 AM
Inspired by an article by Scott Daniels this morning, I experienced a genuine EUREKA moment. 
Banks are not negotiators.  BANKS ARE DICTATORS. 
Banks do not consider the listings for their properties as “offered for sale”.  They consider their property listings to be a menu of what’s available and priced as is and the banks … (49 comments)
SHOULD AGENTS EXPECT TO BE PAID BY A BUILDER WHEN THEY DIDN’T INTRODUCE THE BUYER?? BY REQUEST. - 03/23/09 03:11 PM
Builders paying real estate commissions.
I received mail from a member who asked for my opinion about agents collecting commissions from builders who require that the agent introduce and register the buyer. 
One of the reasons many agents don’t include new construction in home tours is because a “to-be-built” home takes … (25 comments)
ENJOY THE BUSY SPRING REAL ESTATE MARKET BUT MAKE SURE YOU TOUCH ALL THE BASES. - 03/23/09 01:57 PM
OUR MARKET HAS REALLY PICKED UP STEAM. 
Buyers are calling all day long.  Offers are being written daily by agents in my network.  E-mail inqiries from my IDX site come in 24 hours a day. Interest rates are the best in memory. Prices are the best they have been in 6 years. Even … (26 comments)
FALMOUTH VIRGINIA, STAFFORD COUNTY COMMUNITY WITH GREAT PRICE AND LOCATION. - 03/22/09 04:37 PM
WHAT’S HOT AND WHAT’S NOT?
FALMOUTH IN STAFFORD COUNTY VIRGINIA IS HOT, HOT, HOT!!  Good transportation alternatives with easy access to Route 1, Route 95 and the Virginia Railway Express and close to the Potomac River. 
RECENTLY SOLD HOMES IN FALMOUTH VIRGINIA IN FEBRUARY.
 
    
Homes on Potomac Creek or Abel … (5 comments)
DON’T TAKE AWAY THE CUL-DE-SAC!! DRAMATIC CHANGES PLANNED FOR NEW COMMUNITIES. - 03/22/09 10:33 AM
WHAT?  TAKE AWAY THE CUL-DE-SAC?  HAVE THEY LOST THEIR MIND? 
Apparently this is a serious movement in sub-diviison planning.  I’ve heard rumors.  I’ve seen hints in news reports of new ideas from planners for new communities or sub-divisions.  More communities with roads connecting to surrounding older neighborhoods.  Fewer and fewer single entry communities … (36 comments)
LOUDOUN COUNTY REAL ESTATE FORECLOSURES - LARGE LOTS AND BEAUTIFUL HOMES - 03/20/09 06:49 PM

Foreclosures in Loudoun County come in all sizes and styles.  Below are bank owned homes just waiting for offers.  Home ownes can have horses on lots with 3 acres or more. 
LUXURY HOMES FOR SALE IN LOUDOUN COUNTY MEAN GOOD VALUE.   Bank owned homes for sale come in all prices, … (4 comments)
LOUDOUN COUNTY HOME BUYERS ARE BUYING - THEY’RE GETTING OFF THE FENCE! - 03/20/09 06:08 PM
IN THE PAST TWO WEEKS, I’VE PRESENTED TWO CONTRACTS WHEREBY MY BUYERS WERE OUTBID ON FULL PRICE OFFERS.  Lovettsville homes for sale and Purcellville homes for sale are wonderful locations for home buyers.  Popular public schools, close to MARC Train and the Dulles Greenway, these Western Loudoun County homes for sale offer the best … (6 comments)
GOT TO GET IT OFF MY CHEST! SHORT SALES - UGH! TO SHOW OR NOT TO SHOW - I WAS WRONG! - 03/19/09 06:17 AM
SHORT SALES. . . .  The below was inspired by Mike Jones post this a.m. about financing and short sales. 
TO SHOW OR NOT TO SHOW????  
SHORT SALES. . . . They are the bane of our existence.  We work with very, very good buyers.  Buyers who are qualified, motivated and cooperative.  … (61 comments)
MILITARY HOME BUYERS IN FREDERICK COUNTY MD, WELCOME. NO MONEY DOWN VA FINANCING. - 03/18/09 09:53 AM
REAL ESTATE IN FREDERICK COUNTY MARYLAND THAT IS AFFORDABLE AND VA FINANCING WITH NO MONEY DOWN HOME LOANS.  Cash needed to buy, $ZERO Dollars.
Home in Frederick County priced at $300,000.
           
Good Faith Estimate for Veterans Administration financing in Frederick County Maryland           
Home Price $300,000:
1.  Price, Interest Rate, Loan … (10 comments)
IF YOU CAUSED THE MORTGAGE MESS, YOU GET BAILED OUT. IF YOU ARE A HOMEOWNER. . . . . . - 03/18/09 06:27 AM
COMPARE . . . .
THE GOVERNMENT BAILOUT FOR AIG - $170,000,000,000 so far. 
No accountability No audit No budget No receipts COMPARE TO THE GOVERNMENT MORTGAGE MODIFICATION BILL FOR AMERICAN HOME OWNERS -
Home Affordable Modification Program Guidelines

THE DIFFERENCES ARE ASTOUNDING   
The power groups on Wall Street … (91 comments)

WOODBRIDGE VIRGINIA NEW HOMES - READY TO MOVE IN AND TO-BE-BUILT - BUYER REBATE - 03/17/09 06:07 PM
BUILDERS IN WOODBRIDGE VIRGINIA WANT YOUR BUSINESS. 
NEW HOME BUILDERS IN WOODBRIDGE are offering beautiful homes at attractive prices and incentives.  Many homes are finished, in inventory, and ready to move in.  This is very helpful for military or civilian employees transferring to the area.
POPULAR BUILDERS IN PRINCE WILLIAN COUNTY … (2 comments)
FREDERICK COUNTY NEW HOMES IN WALKERSVILLE MARYLAND - BUILDER INCORPORATES ENVIRONMENTAL FEATURES. - 03/16/09 06:07 PM
MARYLAND BUILDERS ARE OFFERING A WIDE ARRAY OF “GREEN” FEATURES WITH NEW HOMES.  However, these “features” usually come in a package that add a significant cost to the house for sale. 
New homes in Walkersville Maryland, just 4 miles North of Frederick, are offering models with many environmental features incorporated as … (6 comments)
LENN HAD AN EPIPHANY! THE BANKS MAY BE DOUBLE DIPPING! - 03/16/09 11:38 AM
* * * * HARD CORE REAL ESTATE TALK * * * *
HEY FOLKS!  WE DON’T CARE ABOUT LITTLE MONEY.  WE CARE ABOUT THE BIG MONEY.
IT’S LIKE WATCHING A TABLE OF DOMINOES FALL.
BIG MONEY.  I’ve been trying to figure out how AIG could have had it’s hands in … (37 comments)
FREDERICK COUNTY MD NEW HOME PRE-DRYWALL WALK-THROUGH. - 03/16/09 08:34 AM

FREDERICK COUNTY MD REAL ESTATE IS STILL ACTIVE and homes are selling.  We have a buyer with a contract on a wonderful home in Walkersville that should be delivered in June. 
The new home in Frederick County shown here is in the “pre-drywall” stage meaning the electrical and plumging, sub-flooring, windows, … (6 comments)
DISCOVERY ON THE WAY TO A 13 DAY MISSION! - 03/15/09 06:57 PM
SUCCESS!!! 
They’s cut the engines off when they reach about 17,000 miles per hour.
SPACE SHUTTLE DISCOVERY ON THE WAY FOR A 13 DAY MISSION.   Go guys!  You make us proud. 
A First.  Sandra Magnus will be blogging from space.  
Can you believe that there are seven men sitting … (31 comments)
WOODBRIDGE VIRGINIA NEW HOMES - READY TO MOVE IN - BUYER REBATE - 03/13/09 06:36 PM
NEW HOMES IN PRINCE WILLIAM COUNTY VA.  UNDER CONSTRUCTION AND READY FOR OCCUPANCY.
NEW HOME NOW AVAILABLE FOR IMMEDIATE OCCUPANCY - 4 Bedroom, 3.5 Bath Model with 2 Car Garage - Beautiful home with traditional floor plan PLUS many upgrades. 
Home Ready for immediate occupancy and eligible for VA Financing and Military … (12 comments)
NORTHERN VIRGINIA AGENTS - WATCH OUT FOR THE SUPRA KEYBOXES - NOT ALL ASSOCIATIONS ARE ON SENTRILOCK. - 03/13/09 09:25 AM
INTERESTING DISCOVERY THIS WEEK.
I have buyers looking in Lovettsville for a nice home with some acreage, perfect description of homes in Lovettsville. 
We need to show the house today or tomorrow.  I have an appointment.  The house is on a Supra Lockbox.
I have a Supra DisplayKEY.  Unfortunately, it won’t … (26 comments)
DON’T CRITICIZE THE “BUYER’S AGENT” UNLESS YOU UNDERSTAND THE AGENCY RELATIONSHIPS. - 03/11/09 10:52 AM
QUESTION:  WHAT IS A BUYER’S AGENT??
ANSWER:  IT DEPENDS. 
This article inspired by a post by a home inspector who believes that buyer’s agents should have the responsibility and training to evaluate properties for condition and identify property defects. 
DEFINITION OF “BUYER’S AGENT”: 
fiduciary, presumed buyer’s agent, buyer’s broker, … (137 comments)
AQUIA HARBOUR, A GATED WATERFRONT COMMUNITY IN NORTHERN STAFFORD COUNTY VIRGINIA - 03/11/09 08:39 AM
RECENT LISTINGS FOR AQUIA HARBOUR.  In the past 30 days, there have been several new listings for homes for sale in this wonderful and popular community in Stafford County - Aquia Harbour. 
Affordable homes for sale in Aquia Harbour in Stafford County are now a reality.  If you’ve been waiting for … (12 comments)
IF YOU PURCHASED YOUR HOME IN 2004, 2005 or 2006, CHANCES ARE, YOU LOST YOUR SHIRT IN 2007 or 2008. - 03/11/09 08:35 AM
                                 * * * *   HARD CORE REAL ESTATE TALK  * * * *
An interesting article in Inman this this week brings us yet again to the matter of negative equity, that pernicious force that is causing the financial ruin of millions of home owners across the country. 
The writer poses the question, … (11 comments)
Out With The Old…In With The New - 03/10/09 06:00 AM
SPRING CLEANING TIME. 
Larry’s article below inspired me.  I’m going to tackle that garage today.  At least for a half hour.  Then, on to the basement and old files.  Then. . . .
You get the message.  Spring seems to be a time for renewal and cleaning up.  
Larry’s post … (15 comments)
WHY DO SO MANY SELLERS OVERPRICE AND LOSE THE OPPORTUNITY TO SELL THEIR HOME?? - 03/09/09 06:31 PM
WHY DO SO MANY HOME OWNERS OVERPRICE THEIR HOMES TO SELL?
Inspired by Janet Guilbault, California Mortgage Expert, who ponders Deflation Nation: How to Be A Seller When No One Wants to Buy                              
In a fascinating article, Janet ponders the many reasons why sellers do not sell when opportunity presents.  We’ve … (94 comments)
Closing Cost Estimate for VA Buyers for Charles County, Maryland - ZERO Down and Closing Paid by Seller - 03/09/09 07:04 AM
CHARLES COUNTY REAL ESTATE CLOSING COSTS FOR VA FINANCED HOME BUYERS.
Prepared by an experienced loan officer, the Good Faith Estimate below will help home buyer understand the costs associated with purchasing a home using their VA eligibility.  This financing is available to active duty military home buyers and former military personnel. 
(7 comments)
MILITARY HOME BUYERS IN VIRGINIA WITH VA ELIGIBILITY CAN BUY A WONDERFUL HOME WITH NO DOWN PAYMENT. - 03/07/09 11:02 AM
VIRGINIA HOME BUYERS WITH VA ELIGIBILITY, Active Duty or former military members have a wonderful opportunity to buy homes at the best prices in many years.  Home prices in the VA eligibility range of $417,000 offer a lot of home for the money.  Further, sellers who need to sell can pay … (9 comments)
THE BANKRUPTCY CRAMDOWN MORTGAGE MODIFICATION JUST MIGHT. . . . . - 03/06/09 06:15 PM
                                           * * * * HARD CORE REAL ESTATE TALK * * * *
OR, SHALL WE JUST TOSS THE BABY OUT WITH THE BATHWATER, to preserve the sanctity of the “contract” of the mortgage note, even if the note was obtained by deception and in violation of all that … (33 comments)
MILITARY HOME BUYERS IN MARYLAND CAN BUY A HOME WITH $0 DOWN PAYMENT and THE SELLER CAN PAY YOUR CLOSING COSTS - 03/06/09 04:34 PM
Military home buyers in Maryland have a wonderful opportunity to buy homes at fantastic prices.  Active Duty Military Service Personnel relocating to or living in Maryland will find home prices that make real estate in Maryland a good buy.  VA Eligibility price ranges bring homes not possible for many years for … (5 comments)
WATERFRONT HOME IN SALISBURY - WICOMICI COUNTY MARYLAND REAL ESTATE - 03/06/09 07:20 AM
WATERFRONT HOME IN WICOMICO COUNTY, MARYLAND where Lake Johnson is the back yard and the neighbors are waterfowl and fishermen. 
Priced to sell - $225,000.  Lovely Craftsman style home ready for home buyers who want a view of the water from your back yard. 
   
BACK YARD VIEW OF LAKE … (17 comments)
STAFFORD COUNTY FORECLOSURES FOR SALE, FREDDIE MAC OWNED PROPERTIES FOR SALE - 03/05/09 01:52 PM
STAFFORD COUNTY IS A BOOMING ECONOMIC AREA making it a good location for home buyers.  Employment opportunities are growing, home prices are more stable than other areas of Northern Virginia.  Stafford County public schools are popular and attract families relocating to the area. 
HOME OWNERS ARE LOOKING FOR VALUE.  We found … (9 comments)
PRINCE WILLIAM COUNTY VIRGINIA REAL ESTATE. FREDDIE MAC OWNED HOMES FOR SALE in WOODBRIDGE, DALE CITY. - 03/05/09 12:36 PM
WOODBRIDGE HOMES FOR SALE ARE POPULAR WITH HOME BUYERS. Located along Route 95, Route 1, convenient to world class shopping at Potomac Mills, community centers popular with families with children and an easy commute to DC, Ft. Belvoir, Tysons Corner.
Most home buyers ask us for homes that include: 
3-4 bedrooms or more, 2 full baths … (0 comments)
PURCELLVILLE VA NEW HOME, BEAUTIFUL WOODED LOT IN WRIGHT FARM. - 03/04/09 05:26 PM
BUILDER HAS JUST 3 LOTS REMAINING AND THIS IS THE MOST BEAUTIFUL.  PRICES ARE THE LOWEST IN 5 YEARS.  TAKE ADVANTAGE OF LOW PRICES, BUILDER INCENTIVES AND THE BUYERS REBATE OF $7,000.
  BASE PRICE - $699,900
Buyer REBATE - $7,000
INCLUSING LUXURY FEATURES BELOW
GRANITE COUNTERTOPS IN GOURMET KITCHEN * 3,535 … (7 comments)
LOVETTSVILLE VA HOMES FOR SALE, More Homes for Your Money in Loudoun County Virginia - 03/04/09 01:13 PM
LOVETTSVILLE VIRGINIA REAL ESTATE IS ONE OF THE MOST AFFORDABLE AREAS IN LOUDOUN COUNTY.  
Low interest rates are a primary contributor to that positive index.  Rates in the Northern Virginia area are from about 4.75% to about 6.5% depending on credit scores or credit history and down payment. 
YES!  Ask about the … (0 comments)
ST. MARY’S COUNTY MD WATER FRONT HOME WITH LUXURY AND BEAUTY - 03/02/09 10:41 AM
MARYLAND OFFERS MANY MILES OF WATER FRONTAGE. 
The Chesapeake Bay offers over 4,600 miles of shore line for our enjoyment. 23 rivers and bays feed the Chesapeake Bay. Maryland has approx. 600 marinas offering homes for pleasure boats. Approximately 215,000 pleasure boats are registered in Maryland. Home owners seeking waterfront properties … (16 comments)
MOVING THE SHORT SALE DISCUSSION UP A NOTCH. ARE THERE ANTI-TRUST IMPLICATIONS? - 03/01/09 05:27 PM
Katerina Gasset ponders the possibility of banks being in violation of anti-trust laws if they conspire between each other to keep broker fees for short sale listings to a specific commission amount.  (Notice no specific commission amount or percentage is stated herein). 
WHAT A FASCINATING QUESTION.
Katerina.  HA!  I don’t know … (51 comments)
PROOF POSITIVE THAT BANKS DON’T REALLY WANT TO SELL SHORT SALES - OR DON’T KNOW HOW. - 03/01/09 10:28 AM
                                              * * * * WHAT ARE THEY THINKING? * * * *
THE COMMENT IN THE AGENT’S REMARKS BELOW are an example of why many Short Sales will never sell.  I wonder if the listing agent has advised the seller of the likelihood that the home will not sell … (32 comments)

Category: About Homefinders.com, Baltimore City, Baltimore County Luxury Home, Baltimore Mortgages, Baltimore Zoo, Carroll County MD Homes for Sale, Charles County MD Real Estate, FHA, Fairfax County Foreclosures, Fauquier County VA, Fixer Uppers MD and VA, Fixer Uppers in MD and VA, Foreclosures in MD and VA, Frederick County MD New Homes, Gaithesburg, Germantown MD, OPINION, baltimore luxury homes | No Comments »

What do commodities prices have to do with the real estate market?

January 21st, 2009 by admin

* * * *  HARD CORE REAL ESTATE TALK  * * * *

WHAT’S THE HOT NEWS THIS MORNING?  METALS AND MINING STOCK IN FREE FALL! 

Copper prices fell 3.5% on Thursday as warehouse stocks rose and most industrial metals sank. Dismal economic data from the U.S. and Europe added to evidence of ever-weaker demand.      

Mounting fears of a prolonged recession in the US, triggered by grim jobless figures there yesterday, weighed on metal prices and mining stocks, and helped drive the FTSE 100 down for a second day.

“as the effects of global economic downturn caught hold, demand for all commodities weakened.”

O.K. LENN, WHAT’S THE CONNECTION - METALS AND MINING STOCKS and U.S. THE HOUSING INDUSTRY?

Actually, quite a lot. 

The collapse of the housing market is often thought to be caused by the failure of the banks and securitiestraders on Wall Street.  Was it a classic top down failure?  I think not!

I believe that the collapse of the banks and securities traders on Wall Street was caused by the defaults of home mortgages and the deflation in home values in the U.S.

Who would have thought that the financial markets of the entire globe would be brought down by the deflation of home values in the United States of America?

Well, it was!!

You wonder what the housing and banking industry would look like today if the Congressional oversight committees chaired by Barnie Frank and others had looked at the numbers when the Fannie Mae financial statements proved to be falsified by the CEO Franklin Raines in order to provide about $40,000,000 more in income and bonuses to himself.  What would have happened if they had simply asked the question, “what else could be wrong here?”.   If Fannie Mae had not lowered the standards for the secondary mortgage market,would The Wall Street Gangs have been able to get their grubby mitts on the volume of MBSs to fuel the world market for these securities?  Without the MBSs from Fannie, et al., there would have been no worldwide distribution of securities backed by mortgages that were destined to default when the ARMs reset and the owners couldn’t refinance, which was often the justification for taking the ARMs in the first place. 

FACT:  When about 25% of the residential properties in the U.S. cannot be sold for a price that will pay off the mortgage on that property, defaults, short sales and foreclosures are inevitable. 

FACT:  When about 25% of the U.S. properties are “out of the market”, the result is a collapse of the housing market which fuels the economy of the United States. 

FACT:  A viable housing industry is critical to the financial health of the U.S.  

FACT:  The loss of real estate values pushed a high percentage of U.S. home owners into negative equity. 

FACT:  Negative equity caused the loss of the primary financial asset, home equity, of a large percentage of U.S. households. 

FACT:  With no significant financial assets, the U.S. home owners STOPPED SHOPPING for anything but necessities and price became the motivator. 

  • Nordtrom:  Down
  • Wal-Mart:  Up

THE DOMINO EFFECT:  When the American consumer stops shopping, the world markets for basic commodities respond in a downward price spiral.  In a classic “supply and demand”.  Manufacturers know that, with consumer demand down, prices will fall. 

EXAMPLES: 

Copper prices fell 3.5% on Thursday as warehouse stocks rose and most industrial metals sank. Dismal economic data from the U.S. and Europe added to evidence of ever-weaker demand.      

Mounting fears of a prolonged recession in the US, triggered by grim jobless figures there yesterday, weighed on metal prices and mining stocks, and helped drive the FTSE 100 down for a second day.

“as the effects of global economic downturn caught hold, demand for all commodities weakened.”

THIS IS A CLASSIC bottom up market dynamic.  The consumer stops shopping and the commodities and banking industries falter and fail. 

WHAT IS THE LESSON?  The U.S. and world governments, the U.S. Congress, the Department of the Treasury, the Federal Reserve, the Securities and Exchange Commission all believed that it was the banks that needed to be saved in order to save the U.S. economy. 

WRONG!  WRONG!  WRONG?

Buying “TOXIC ASSETS” of the banks has not worked and could never work.  The banks and financialhouses on Wall Street tnat caused the mortgage mess by inventing and marketing securities without looking at the underlying asset, mortgages that were doomed to failure when the interest rates reset and the home owners defaulted in massive numbers.  THE EXPERTS WERE WRONG!  Giving $Trillions of Dollars to the financial industry was like giving a 14 year old boy control of the family budget.  They are likely to buy a dirt bike before buying bread and milk.  The banks used tax payer money to buy each other and pay dividends.

WHAT’S THE SOLUTION?  Get rid of the negative equity that has caused the financial collapse of the U.S. consumer. 

WHAT WOULD IT COST?  What difference does it make??

                      mortgage mess

                               “Honey, Susie has outgrown her school clothes.  Can we shop yet?”

                             “Not yet, Dear.  Our mortgage payment is going up again next month.”

Category: OPINION | No Comments »

December 29th, 2008 by admin

             **  FROM THE DESK OF THE CZAR OF COMMON SENSE IN GOVERNMENT  **

WHY DID NOT THE GOVERNMENT MANDATE MORTGAGE BALANCE REDUCTION FOR BANKS RECEIVING TARP MONEY???

IN THE SPIRIT IF A TRUE BELIEVER IN THE CONSPIRACY THEORY, it all makes sense now.

James Downing’s post this a.m. DARN IT - I got one of “THOSE” calls today… was enough to cause a few little brain synapsis in my head to begin stirring. . . .

One fact that James’ article reinforces is that the banks will do nothing to assist a home owner if their mortgage payments are still current.   So, faced with the inability to sell their home because the home owner owes more than the house will sell for, SHORT SALE is the only alternative to foreclosure. **

WHY DO BANKS REQUIRE THAT A HOME OWNER BE IN ARREARS BEFORE SHORT SALE APPROVALS?

“WE DON’T LOOK AT SHORT SALE PACKAGES UNTIL THE HOME OWNER IS BEHIND IN THEIR PAYMENTS.”  How many times have we hears that?  There is no benefit to a mortgage company to modify a home loan.  If a mortgage loan is modified to reduce the principal amount, the credit rating of the mortgagor will not be affected.  The mortgagor’s credit rating would not be affected by a reduction of the mortgage note.  The only change in the home owner’s credit report would be the balance owed to the mortgagee. 

I’ve been advocating for a write-down of the principal balance of home mortgage amounts to appraisal or assessment numbers, but it would take a significant amount of money from the government to cover that loss to the mortgage companies and, if we know anything, we know one thing:  The government is not going to do anything that would cause harm to the profitability of the financial institutions that originate or service or hold the millions of home loans.

That the government is dedicated to preserving the profitability of the banks is a given.  Why then are the financial institutions and the government determined to force a home owner in trouble to ruin their credit before any relief by the mortgage company will even be considered??  That is the question of the day.

MORTGAGE LOAN MODIFICATION WOULD NOT HARM THE CREDIT RATING OF THE CONSUMER.

However. . . .

ONE 30 -60 DAY LATE MORTGAGE PAYMENT WILL REDUCE A CONSUMER’S CREDIT SCORE FOR YEARS.

Could it be that the new “sub-prime”, “Alt-A” mortgages will be mortgage instruments invented to serve the millions of consumers with a short sale transaction on their credit report??

What is the benefit to the banks to force the home owner to ruin their credit rating?  Could it be the higher interest rate that can be charged to home buyers with a previous short sale on their credit report?

What could this new mortgage instrument with higher than market rates be named? 

The “SS” loan, for “Short Shrift”. 

The “SSS” loan, for “Shafted By Short Sale

The “SS2″ loan, for  the “Short Score” loan

The “Stiff” loan, for “Stiffed by Short Sale Score” loan

No matter what happens or doesn’t happen, the consumer loses.  As the number of home owners who accrue 1, 2, 3, months late on their credit reports, they are prime suspects for future home loans with higher interest rates. 

Of course, they are also prime suspects for credit cards with even higher interest rates. 

** A change in the bankruptcy law/code that would permit bankruptcy judges to modify loan principals was a solution proposed.  However, it didn’t get through Congress. 

Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988, E-Mail. 

                           

                                            ”HEY DAD, WHO’S LOOKING OUT FOR US??”

Category: OPINION | No Comments »

Real Estate Advertising.

December 23rd, 2008 by admin

WHERE DO YOU PLAN TO ADVERTISE YOUR SERVICES IN 2009 - Magazines, Newspapers, Web Site . . . . . . . Chapter 3.

WHERE TO SPEND YOUR ADVERTISING DOLLARS?  How do we advertise our services?  As stated in Chapter 2, “The last thing real estate agents and brokers need to hear in a recession, when every dollar is important, is “just give it a try”.   Advertising dollars should be invested, not gambled.” 

Chapter 1 and 2 of this series examined the potential value of:

  • Real estate magazines
  • TV advertising (Cable)
  • TV advertising (Local and network stations)
  • Radio advertising
  • Newspapers
  • Internet Pay-Per-ClickCHAPTER 3 EXAMINES INTERNET DIRECTORIES

    Examples: 

    Open Source Project(DMOZ) -This directory has been around since about 1999 and while not always easy to follow, it is relied upon by many other directories and web sites for authentication of submissions since each site included in the directory is reviewed by a human editor.  Ranked an enviable PR9, DMOZ is a valuable back link. 

    AgentPreview.com - Highly ranked and well managed, this directory offers two benefits to subscribers, direct contact from the public and valuable back link.  Offers link exchange or fee based listings.  This is one of the few directories that offers subscribers a profile page rather than just a title link.  Ranked a PR4, this is a good back link to your web site. 

    REALS.com- Well organized and well ranked in Google, this is a true directory that provided links to your web site for a fee.  Ranked a PR3, a back link from REALS.com is a popular list for agents who practice in a limited geographical area.  Expensive because listings are by city and the cost can mount. 

    IRED.com- On the Internet scene since about 1995-1996, International Real Estate Directory has been providing advertising for the real estate industry as long as I can remember.  Becky Swann, the originator of IRED is from the real estate industry, making IRED unique in real estate advertising.  While IRED has become a bit expensive in recent years because featured listings are by city and many agents cover many cities, IRED.com is still a valuable back link and still accepts free listings in their directory.  The one feature that I find objectionable about IRED is that they “rate” web sites. 

    What to look for in a real estate directory?  Before spending money to buy a listing in a real estate directory, an agent or broker might want to make sure that the directory/web site is

    • 1.  Indexed in Google
    • 2.  Crawled by Google in a timely basis, every couple of days, not every couple of weeks. 
    • 3.  Ranked as high as or higher than your web site.
    • 4.  Is focused on the real estate industry.
    • 5.  Does the directory rate subscribers?  If so, how objective is the rating criteria? 
    • 6.  How does the directory “rank” in Google SERP?  If a real estate directory doesn’t rank well in search, how many consumers are going to see your listing??
    • 7.  Is your listing in a directory prominent or overshadowed by advertising on the page? 

    CHAPTER 1 - Magazines, TV, Radio

    CHAPTER 2 - Newspapers, PPC

    COMING SOON 

  • Web site(s)
  • Blogging
  • Internet networks
  • Floor duty
  • Buying leads
  • Door hangers
  • Open house
  • Title companies
  • Loan officers
  • Cold calling
  • Door knocking
  • Home buyer seminars 
  • Yard signs
  • Listing brochures
  • Direct mail
  • All that I forgot Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988, E-Mail

    Lenn's Blog

     

  • Category: OPINION | No Comments »

    The Housing Industry Needs a Common Sense Czar.

    December 21st, 2008 by admin

    DEAR PRESIDENT OBAMA - I WANT A JOB IN YOUR ADMINISTRATION - CZAR OF ECONOMIC COMMON SENSE

    PROPOSAL FOR POSITION OF CZAR OF ECONOMIC COMMON SENSE

    Dear Mr. President. 

       Re:  COMMON SENSE IN GOVERNMENT

    POSITION:  Kindly accept this application for the newly created position of CZAR OF ECONOMIC COMMON SENSE.  Hopefully, you’ll consider making this a cabinet level position because many Americans understand that common sense is sadly mission from government today.

    STATEMENT OF NEED:   The United States of America is in recession.  Strong and innovative management of the economy is essential for the viability of financial health of the citizens of this great country.  Management of the economy of the country has been reactive, wrongheaded and dangerous to the financial stability of the American family. 

    STRATEGY:  I suggest that you make this position a “Recess Appointment” at the first opportunity.  Sadly, there is little hope that any Congress, present or future, would approve anyone for a post in your administration that required Common Sense because the concept of Common Sense is alien to a Congress that can be relied upon to seek personal gain over benefit to country. 

    The legislative records of the present Congress has a track record that:

    • Puts Party above constituent.
    • Rewards campaign contributors with tax advantages.
    • Manipulates legislative order to reward cronies.

    We know from your pronouncements since winning the election to the highest office in the country, that you are a man of open mind and flexibility. 

    PRIORITY:  The economic condition in the United States is dire.  The former administration was one of reaction and not one of leadership.  While the new appointments to the economic management posts in your administration have the credentials for strong, sensible leadership, sadly, they have no history of common sense in any office in which they have served.  It is necessary that the citizens of the United States have a voice for common sense in your cabinet. 

    Management of the Economy of the United States is critical and deserves priority over other interests. Without sound economic management, the U.S. taxpayers will not be able to fund the interests of the environmentalists, organized labor, industrial manufacturing, health services, scientific research, foreign trade, and other well represented special interests. 

    WHY A CZAR OF ECONOMIC COMMON SENSE?  A high percentage of American citizens, the families and individuals who pay taxes to fund the budget of the United States are in a diminishing financial condition.  Not only is the income of the average American providing less and less buying power, the primary financial asset of most Americans, the equity in their homes has vanished. 

    THE PROBLEM WITH THE ECONOMY:  The American tax payer has lost their capital, their credit, their savings, their leverage, their voice.  The American home owner finanances the building industry, the home improvement industry, the real estate industry, the home mortgage industry, the home furnishings industry, local public schools and more.

    THE FINANCIAL INDUSTRY PROFITED FROM ILLEGAL ACTS PERPETRATED AGAINST AMERICAN BORROWERS.  The Department of the Treasury and Board of Governors of the Federal Reserve reward the criminals on Wall Street with about $350,000,000,000 to replace their lost capital and encourage the banks and financial institutions to resume providing consumers with credit to finance the purchase of homes, automobiles and consumer goods. 

    THE FINANCIAL HOUSES AND BANKS TOOK THE MONEY.  Yet, mortgages loan approval is more difficult than at any time in the past 30 years.  Automobile financing is at an all time low causing the callapse of the American Automobile Manufacturing companies and the chain of businesses that provide jobs for about 10% of the American tax payers. 

    Giving money to the financial industry that designed the financial instruments that caused the decline of the housing industry made no COMMON SENSE.  It is clear that the President of the United States, the Secretary of the Treasury, the Chairman of the Board of Governors of the Federal Reserve and other decision makers do not understand the critical nature of the health of the housing industry and have made policy decisions that made so little common sense, that they defies logic. 

    COMMON SENSE dictates that the first priority of the Government of the United States is the financial health of the American home owner.

    I WANT THAT JOB.  Someone needs to look out for the folks.

    Category: OPINION | No Comments »

    Listing Agents Are Working Hard in 2009. They’ll Work Harder in 2009.

    December 15th, 2008 by admin

    THANKS! TO ALL OF THE HARD WORKING LISTING AGENTS OUT THERE WITH PROPERTIES FOR SALE.

    WHAT WOULD A BUYER’S AGENT DO WITHOUT HOMES TO SHOW?

    I JUST SPENT THE WEEKEND SHOWING HOMES TO A LOVELY BUYER FAMILY IN LOUDOUN COUNTY.  Business may be slow for all real estate agents and brokers, but, I can tell you from experience, that this market must be a lot harder on listing agents than buyers agents

    BUYERS AGENTS AND BROKERS ARE NOT FACING THE CHALLENGES EXPERIENCED BY LISTING AGENTS AND BROKERS IN TODAY’S REAL ESTATE MARKET PLACE.

    THERE!!!  I SAID IT.  Of course, I have always admired the skill and hard work of good listing agents.  Without them bringing good homes to market, what would we buyers agents sell??

    TIMES HAVE CHANGED.  Who would have thought a few short years ago that listing agents, which includes about 95% of all licensees, brokers and agents, would be faced with the complexities of learning about foreclosures and short sales for the first time. 

    • SHORT SALES as a routine market segment.
    • FORECLOSURES as a larger percentage of listings than at any time in memory.
    • SELLERS who believe that the real estate market hasn’t moved since early 2005.
    • BUYERS who believe that any listing will be half the price next month.

    LISTING AGENTS CAN’T JUST PUT THEIR HEAD IN THE SAND.  What does an experienced listing agent tell home owners who are faced with the prospect of not being able to compete with the Short Sale and Foreclosure listings in their neighborhood in price.  What do they tell sellers who wish to move up to a new home or larger home after 3-4 years in the town that they planned on owning for only a couple of years. 

    LISTING AGENTS ARE OFTEN THE FIRST TO BEAR THE BAD NEWS.  How does even the most experienced listing agent tell a home owner to whom they sold their home 3-4 years ago that, even if a buyer would pay their desired price, the property would not appraise?

    HOW DO AGENTS PRICE PROPERTIES IN TODAY’S MARKET?  What does a listing agent do when they research a property for a listing presentation that homes in the neighborhood are now selling for 3/2 of what the owners paid 3 years ago?

    I KNOW YOU LOVE THAT LILAC DINING ROOM, BUT. . . . How does a listing agent tell sellers who drop in to an Open House that there are 6 homes in the neighborhood that are priced more attractively and in better condition, but this home is priced based on what the owners owe and the children selected the color of the paint on the walls.

    IF I GIVE YOU THE LISTING, WHAT ARE YOU GOING TO DO FOR ME?  How much is the listing agent supposed to spend for advertising in the newspapers, magazines, etc. knowing full well that the most likely buyer will come from the IDX or MLS through a co-operating agent.  Of course, there are listing agents who excel in the real estate market place of today.  However, I suspect that even they would admit that it is a lot harder than in the “Halcyon Days” of years past when listing a property usually meant selling a property.

    WHAT HAPPENS WHEN A HOME BUYER LOOKS AT ACTIVE LISTINGS ON THE INTERNET?

    In my area for homes priced between $150,000 and $750,000, prospective home buyers are going to see:

    • FORECLOSURE LISTINGS, which are going to be priced about 10% lower than regular listings.
    • SHORT SALE LISTINGS, which are going to be priced about 10-25% lower than regular listings.
    • REGULAR LISTINGS which are going to be priced about 20-35% higher than the foreclosures and short sales. 

    FOR SIMILARLY LOCATED SIZE AND LOCATION, the foreclosures and short sales are the homes that the prospective home buyer asks to tour.   Of course, we could look at the comparable listings and include some “regular” listings in the tour, but it doesn’t take long for a buyer to see the value in the foreclosures and short sales.

    BUT, WHAT ABOUT CONDITION?  When a property is priced 25% lower than 75% of the listings in a community, the buyers will consider anything other than structural defects, mold, wet basement, etc. to be nothing more than cosmetics that they can take care of themselves. 

    IT’S ROUGH OUT THERE.  I SUSPECT THAT FEW LICENSEES TRULY UNDERSTAND HOW ROUGH IT IS THAN LISTING AGENTS IN A MARKET WHERE HOME PRICES ARE FALLING DAILY. 

    ALL I can say to the listing agents in my market is:

    THANKS!  GOOD JOB. 

    Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988. 

    Category: OPINION | No Comments »

    BUYING A HOME RATHER THAN RENTING??

    December 10th, 2008 by admin

    SELL A HOME RATHER THAN RENT ONE?  There may be very good reasons. 

    AGENTS:  DON’T DENIGRATE YOURSELF BECAUSE YOU SOLD A HOME TO RELOCATING HOME BUYERS. 

    I WON’T HOLD IT AGAINST YOU! 

    I read a post on ActiveRain this morning castigating agents for selling a home to a relocating family rather than renting them a house.  Trying to make me feel guilty is a total waste of time.  If my mother-in-law couldn’t do it, no one can.  I suppose it was the rather sanctimonious tone of the post that got my attention.  Interesting.  I don’t agree and that may be because our markets are so different.  Sure, real estate is slow, that means that there are some wonderful opportunities out there for our relocating home buyers.  

    Further, for most relocating families, renting now simply means moving again in a year and we can’t see into the future.  Also, if there are children, it could mean changing schools again.  If you’ve ever raised teenagers (5 of them for me), you know that to a teenager, their friends are often their life.  Move a teen and you risk ripping their heart out.  Also, in my area, it’s often hard to find rentals in some school districts that suit a family where they may be buying a year from now.

    Finally, what about the mortgage interest tax deduction?  That means a lot to higher income buyers. 

    Then there’s the matter of planting those spring bulbs and annuals.  Too late to plant tulips here now, but next year????  Who wants to plant a border of Zinnias in a rental? 

    IMO, it is a very rare case when a rental is desireable over buying a HOME.

    The exception for me is active duty military transferrees.  They have noknowledge of how long they will need to own a home.  I recommend that active duty military transferees rent rather than by and have since 2005 when I saw the market stall and knew that the average home price has exceeded the ability of the average home buyer to qualify.           

                               

    Courtesy, Lenn Harley, Broker, Homefinders.com.  Serving home buyers in MD and Northern VA.

    Category: OPINION | No Comments »

    Does Mortgage Modification Work???

    December 10th, 2008 by admin

    HOT OFF THE PRESSES. . . .  Government modified mortgages are defaulting.   Why am I not surprised?

    WASHINGTON(MarketWatch) - Office of the Comptroller of the Currency director John Dugan on Monday released statistics showing a high re-default rate on mortgages that have been modified in the first two quarters of 2008.  More. . . . .

    Does this surprise any experienced real estate watcher???  I seriously doubt it. 

    HEY FHA.  The only persons who could qualify for mortgage modification are home owners who were already in default.

    However, If I remember correctly, there are an estimated 25% of all mortgagors who are upside down on their home loan who are not in default.  They do not qualify for mortgage loan modification.  What sense does that make?

    The value of this monsterous program has been suspect from the outset.  Many of us questioned the requirement that, in order to qualify, a home owner had to first destroy their credit.  I remember writing about it back in September 1997. 

    The results were entirely predictible.

    When the average American family owns a home, sees the mortgage payment adjust and through loss of income or other unforseen circumstances, has difficulty making the mortgage payment, they

    • Get a second job
    • Get a third job.
    • Cut back on luxuries.
    • Get rid of the 3rd automobile.
    • Stop using credit cards.
    • Send the child to public school.

    For most American home owners, many, actions are taken to change the family budget other than default on the home mortgage or default on any credit account.  Families pull together and help each other make mortgage payments.  

    Americans value their credit rating.  They do not default on a mortgage unless they absolutely have no choice.

    HOME OWNERS WHO PARTICIPATED IN THE GOVERNMENT SPONSORED PROGRAMS ARE NOT REPRESENTATIVE OF THE MAJORITY OF AMERICAN HOME OWNERS.

    Category: OPINION | No Comments »

    Advertising for Real Estate Agents and Brokers.

    December 10th, 2008 by admin

    0

    WHERE DO YOU PLAN TO ADVERTISE YOUR SERVICES IN 2009 - Magazines, Newspapers, Web Site . . . . . . . Chapter 2.

     

    WHERE TO SPEND YOUR ADVERTISING DOLLARS?  The last thing real estate agents and brokers need to hear in a recession, when every dollar is important, is “just give it a try”.   Advertising dollars should be invested, not gambled. 

    Chapter 1 of this series examined the potential value of:

     

  • Real estate magazines
  • TV advertising (Cable)
  • TV advertising (Local and network stations)
  • Radio advertisingChapter 2 examines other advertising resourses.  In this issue:

     

  • Newspapers
  • Internet Pay-Per-Click  

    Newspapers -Newspapers have historically been a staple advertising media for real estate brokers and agents.  Large brokerages have traditionally used newspapers for recruiting, placing the full page color advertisements for office listings, open houses, agents’ production pages such as the Sunday full page color ad listing the $Million Dollar Agents.  10 plus years ago, to have your color photo in your office ful page ad in the Washington Post meant that many consumers, buyers and sellers, would see your photo, name and know that you had sales of $XXX for the month/year.  The question today is:  are there sufficient numbers of viewers to justify the high cost of newspaper advertising?? 

    NOT THE ONLY GAME IN TOWN.  Times have changed.  Statistical reports suggest that fewer and fewer consumers go to the local newspapers for real estate information.  Declining circulationhas forced newspapers to devote more resources to their Internet sites and declining resources has forced reductions in personnel.  With more commerce conducted online, retailers have devoted more resources to on line commerce dramatically reducing newspaper revenue.  Many agents and brokers have reduced or eliminated newspaper advertising from their budgets. 

    The one exception related to newspaper advertising could be advertising Open House activities for Sunday issues.  The Sunday issues of newspapers are the largest circulation.  Traditions die slowly and many consumers continue to subscribe to the Sunday hard copy issue.  Also, Open Housesare advertised in the on line newspapers.  My experience for Open House ads is positive even today.  This is targeting advertising for consumers who (1) rely on the newspaper for Open House information (2) relocating home buyers looking for Open House ads to learn about neighborhoods (3) the 20% or so consumers who do not know how to find Open Houses on the Internet.  About 90% of the consumers we’ve sold through Open House in the past 5 years have come from the Washington Post advertisement.  It still works.

    Internet Pay-Per-Click- My experience with Pay-Per-Click (PPC) is limited to Google AdWords and Yahoo Search Marketing

    PPC WORKS.  PPC on Google and lesser so on Yahoo works if the agent or broker using PPC has the time to devote to understanding:

    • Keyword and keyword selection
    • Conversion tracking
    • The relationship between Clicks and Impressions
    • Landing pages
    • Click Through Ratios
    • Cost Per Click

    PPC is one place where agents and brokers can literally throw money away.  One little understood aspect of Google Adwords is that not only does Google use the content of your ad and your bid amount, Google also uses algorithms to predict, in real time, which clicks are likely to be most valuable.   Using Google Adwords is complicated and Google, as Google is apt to do, has made the execution of Google AdWords as automatic as possible.  That’s a good thing because understanding the complexities of Google AdWords will turn into a full time job for a serious advertiser.  Many companies offer Google AdWords management services.  However, without individual knowledge of how AdWords work, the average agent has no way of understanding the value of these services.  Google AdWords works, but, as with other PPC services, the Devil is in the details.  If one embarks on using Google AdWords, caution should be used to limit the individual budgets of accounts. 

    Yahoo Search Marketing is simple to set up and use.  However, the cost per click for popular search terms can be quite expensive and there is evidence that consumers will go to the top organic results passing over the clearly labeled “Sponsor Results”.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    SEARCH RESULTS FOR “mclean luxury homes”.

    Sponsored Results for a keyword that

    • Custom Homes in Mclean Grand homes in a private wooded enclave from $2.2 million.www.marquiscustomhomes.com
    • Mclean Luxury Home See HomesFor Sale, MLS & More in the Northern Virginia/DC Area. Free.www.HomeFinderConnect.com
    • Mclean Luxury Home Find Home Buying Tips and Instant Access to 1000’s of Homes.www.maureendwyerhomes.com
    • Luxury Homes for Sale Search Millions of MLS Listings by Price, Area, Bed- and Bathrooms.www.Move.com

    WEB RESULTS

    1. Luxury Real Estate in McLean

      To Homes In McLean A HOME BUYER’S GUIDE TO HOMES IN MCLEAN, A LUXURY COMMUNITY IN luxury homes in Fairfax County Virginia starts with McLean. www.mclean-luxury-homes.com

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    The keyword phrase “mclean luxury homes” would cost about $10 per click from Yahoo PPC advertising.  The top ranking for WEB RESULTS cost $ZERO. 

    Monitoring PPC advertising is very time consuming.  Since the bids can change ever minute or so, if an advertiser wishes to stay in the top 3 search results for sponsor ads, the ads must be monitored and the big amount adjusted based on other advertisers bids.  Managing a successful PPC campaign isn’t for passive advertisers.  Your ad will be replaced by a higher bidder or you could easily exceeding your budget.  Tweeking PPC bids to stay in position 1, 2 or 3 is almost a full time job. 

    • #1 may be way too expensive to be cost effective depending on the destination web page.
    • #2 will be less expensive, but can cost more than expected.
    • #3 can easily fall into position #4, 5, 6, out of sponsor position yet still paying per click. 

    WHAT HAPPENS WHEN THE PPC LEADS A CONSUMER TO YOUR WEB SITE.  The success of PPC is going to be directly related to the construction, content and lead capture abilityof your web site.  It will not pay to use PPC if the destination web site has poor navigation, no lead capture ability (questionnaire) or interesting content to engage the consumer. 

    COMING SOON

  • Internet directories
  • Web site(s)Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988, E-Mail

    Lenn's Blog

     

  • Category: OPINION | No Comments »